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Kaiser Permanente Careers

Sales & Marketing

Communicating the Future of Care

Continually focused on advancement and improvement, our innovative sales and marketing professionals anticipate and respond to the ever-changing demands of our customers, members, regulators, and the marketplace.

Manager, Direct Marketing

Location: Burbank, CA Additional Locations:

Kaiser Center 300 Lakeside St., 300 Lakeside St., Oakland,California, 94612
Job Number: 741443 Date posted: 10/16/2018
Description:
Provides oversight and/or leads major projects that inform the growth and market strategies essential to KP's revenue, membership and margin goals. Strategic Market Planning Managers provide analytical/strategic-thinking and leadership skills that enable project teams to: 1) isolate business issues; 2) design and execute analytics for studying business issues (market research, scenario planning, forecasting, market share, profitability, etc); 3) bring technical/content expertise (competitive intelligence, utilization, financial analysis, market research, deep data analysis & programming); 4) vet findings and make formal recommendations to senior levels of KP leadership; 5) review/approve strategic recommendations. Incumbents would manage teams whose work includes membership forecasts & goals, strategies to achieve membership, revenue & margin goals, market research findings, competitive intelligence insights. Selects, develops, evaluates, coaches, and advises personnel.

Essential Responsibilities:
  • Contributes to overall department objectives/goals based on 'global knowledge' of industry and organizational strategic issues.
  • Proactively identifies key business/segment issues.
  • Creates justification and makes recommendations/decisions on allocation of Market Strategy resources.
  • Provides oversight, coaching & management to individual contributors (e.g. Analysts, Data Consultants, and Market Strategy Consultants).
  • Provides management oversight and serves as subject matter/technical expert on multiple complex business processes (including rate-setting, membership forecasting, strategy development, and database architecture).
  • Presents key strategic findings & recommendations to Health Plan and PMG senior leadership.
  • Hire, assess, coach and develop staff; provide consistent orientation; create and model a coaching culture that supports continuous career growth and development at all levels.
  • Model the competencies of a superior manager; develop career plans.
  • Provide operational management; monitor organization/business performance metrics and act when needed.
  • Develop a culture of collaboration and accountability between sales, account management, pricing and other key internal partners.
  • Implement continuous quality improvement programs.
  • Basic Qualifications:
    Experience
  • Minimum five (5) years of content/functional experience, OR a master's degree and minimum two (2) years of experience.
  • Education
  • Bachelor's degree in business, economics, mathematics, statistics, or a related field OR four (4) years of experience in a directly related field.
  • High School Diploma or General Education Development (GED) required.
  • License, Certification, Registration
  • N/A

  • Additional Requirements:
  • Proven ability to manage & develop resources within area of expertise.
  • Thorough knowledge of policies, practices and systems.
  • Regularly contributes to the development of new concepts, techniques, and standards.
  • Considered functional expert in field within KP.
  • Frequently contributes to the development of new theories and methods.
  • Employs expertise as a generalist or specialist.
  • Must be able to work in a Labor/Management Partnership environment.

  • Preferred Qualifications:
  • Minimum five (5) years of related experience.
  • Master's degree preferred.
  • Primary Location: California,Burbank,Marketing Sales Service and Admin 3100 Thornton Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 8:00 AM Working Hours End: 4:00 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Manager with Direct Reports Job Category: Sales and Marketing Department: Member Engagement and Retention Travel: Yes, 15 % of the Time

    About Sales & Marketing

    Careers In Sales & Marketing

    Apply your sales, account management, marketing, and product development skills as a member of our high-performing team. Kaiser Permanente's unique stance as an insurance provider and care delivery organization provides the key differentiation that rests at the core of our offering. This, coupled with an unwavering commitment to health advocacy and total health, drives our marketing and sales strategies — and it's what will set your career apart from the rest.

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