Manager, Regional Marketing Communications
Location: Burbank, CA
Job Number: 677486 Date posted: 03/03/2018
Description: Responsible for providing complex communications strategy, management, consultation, planning, implementation and recommended solutions for the Kaiser Permanente organization, functions, programs and projects across a broad variety of internal and external audiences (KP leaders, employees, influencers, media, members, consumers, etc.) to support organizational business strategies and to promote and protect the KP brand. Will lead and manage Project Managers across 7 regions who are responsible for deliveryof Individual and Family member communications.
Provides oversight and/or leads communications strategies and tactics that support the growth and market strategies essential to KP's strategic plans, revenue, membership and margin goals.
Managers provide strategic thinking and leadership skills that enable teams to:
1) identify and optimize business solutions through strategic communication leadership;
2) evaluate findings and make formal recommendations to a number of stakeholders including up to C-level KP executives;
3) design communications strategies that optimize KP business strategies, programs and priorities;
4) bring forth technical/content expertise (competitive intelligence, business acumen, sophisticated communications strategies, tools and techniques);
5) mentor/review/approve team member communications recommendations and work on a variety of topics.
Incumbents would advise and/or manage team members whose work includes strategic communications leadership, planning, and tactical implementation in both day-to-day and high-risk situations. Selects, develops, evaluates, coaches, and advises personnel.
Responsible for annual review, re-evaluating approach, and making thoughtful recommendations for improvement in deliverables.
Deliverables include Renewal Notification Kits, Enrollment Kits, and Decision Letters, to name a few.
Develop and implement communications plans and tactics to fulfill the strategic and operational goals and objectives of the overall communication program developed by the communications director or senior director.
Lead ad hoc project or ongoing teams for the purpose of overseeing or implementing specific communications projects, events, or programs within a given timeframe; strengthening the client relationship; and ensuring high quality.
May have limited direct reports and/or supervise outside vendors.
Ensures work is completed on time and on budget.
Provide communications consulting to senior-level clients (SVPs and VPs) on internal and external communications Consulting activity will vary from verbal communications or advice on communications issues to providing customized communications plans and materials.
Create communication plans and creative briefs, research and analyze information, write articles, prepare presentations (PowerPoint presentations, speeches and talking points), and manage overall coordination related to material release and dissemination.
Collaborate and integrate with peers in Marketing, Communications, and Public Relations, including regional communications staff, to successfully fulfill the communications objectives in the assigned project or program.
Conducts appropriate needs assessment and audience analysis to support effective development of communications programs and materials.
Monitor effectiveness of communications programs and adjusts as needed.
Ensure content is consistent with the Kaiser Permanente brand in terms of look, tone, manner, and messaging.
Manage and complete multiple assignments in short time frames and coordinate diverse projects and activities into a cohesive and strategic program.
Implement agreed-upon measures to determine effectiveness of communications programs and create plans to improve results.
Bring and apply thorough understanding of Kaiser Permanente's integrated delivery model, organizational structure, mission, and complex communications organization, as well as outcomes-based communications measurement, to bear in support of key strategic initiatives and leadership clients.
Provides oversight or managerial responsibility for one or more individuals and/or provide oversight to shared services team members in management of communications projects and programs.
Accomplishes results through subordinates who exercise latitude and independence in their assignments.
Develops and administers schedules and performance requirements.
May have budget responsibilities for a project or program.
Expected to manage and engage with professionals and cross-functional teams through influence, often with no formal reporting relationships.
Minimum five (5) years of experience in PR, Communications or similar roles.
Minimum two (2) years of supervisory and/or program/project leadership experience through the supervision of direct or indirect resources. Education
Bachelor's degree in journalism, English, public relations, business administration or related field, OR four (4) years of experience in a directly related field.
High School Diploma or General Education Development (GED) required. License, Certification, Registration
Recent experience in planning and implementing complex communications plans and projects for a large, complex organization, with track record of increasing responsibility.
Expertise working in large, highly complex industries and / or companies.
Excellent, professional-level writing and editing skills for social, Web and traditional mediums.
Demonstrated excellence in working collaboratively in a team setting.
Demonstrated experience leading and participating on cross-functional, integrated (internal/external) efforts.
Proven experience with organizational change, corporate reputation management, internal / external brand reinforcement, and stakeholder engagement.
Able to respond to emerging issues and crises.
Specific skills in People management / development Strategic communications consulting Change / Project management.
Must be familiar with Microsoft suite of applications including Power Point.
Must be proficient in a variety of communications channels (social, Web, email marketing, traditional, etc.)
Master's degree preferred.
Primary Location: California,Burbank,Marketing Sales Service and Admin 3100 Thornton
Scheduled Weekly Hours: 40
Working Hours Start: 8:00 AM
Working Hours End: 5:00 PM
Job Schedule: Full-time
Job Type: Standard
Employee Status: Regular
Employee Group/Union Affiliation: Salaried, Non-Union, Exempt
Job Level: Manager with Direct Reports
Job Category: Communications
Department: KP Individual & Family Marketing Communication
Travel: Yes, 5 % of the Time
Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.
External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.
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About Communications Careers
Communications combines numerous interrelated departments dedicated to advancing the Kaiser Permanente mission, promoting and protecting the Kaiser Permanente brand, and supporting the success of its strategy, including Corporate Communications, Issues and Brand Management, Public Relations, Media and Stakeholder Relations, Public Affairs, and more — both internally and externally.