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Sales & Marketing

Communicating the Future of Care

Continually focused on advancement and improvement, our innovative sales and marketing professionals anticipate and respond to the ever-changing demands of our customers, members, regulators, and the marketplace.

Senior Digital Marketing Analyst

Location: Burbank, CA Job Number: 706487 Date posted: 06/13/2018
Description:

Active participation in a range of market strategy projects essential to KP's membership and margin goals. Market Strategy&Analysis Consultants provide analytical/strategic-thinking and leadership skills that enable project teams to:
1) isolate business issues;
2) design and execute analytics for studying business issues (market research, scenario planning, forecasting, market share, profitability, etc);
3) bring technical/content expertise (competitive intelligence, utilization, financial analysis, deep data analysis & programming);
4) vet findings and make formal recommendations to senior levels of KP leadership;
5) create documents (strategic segment plans, utilization reports) that inform critical strategic issues.

Preferred:
  • The role acts as the primary day-to-day strategic and execution contact for Digital Marketing client deliverables. This person will guide stakeholders in identifying KPIs and analyze web analytics data as well as other offline data to evaluate site performance and answer business questions critical to executing business initiatives and driving strategy.
  • Support analytics team in working with key stakeholders to understand the analytics objectives and needs and develop the appropriate tagging strategy for the web analytics tools.
  • Create custom analytics tagging specifications for Digital Marketing websites. Conduct quality assurance across all platforms and devices and validation of data collected by analytics tools, plus ongoing audit of existing implementations of Adobe Analytics to improve tracking and implementation.

    Essential Functions
  • Collect and organize data from mainframe files, data warehouse reports, vendor extracts, departmental spreadsheets and databases, and internet/intranet sites for easy use by internal business and analytical clients.
  • Create and maintain databases as a tool for delivering data to internal clients.
  • Use data to investigate identified business issue and to address hypotheses.
  • Create more complex analytical views of data, identifying major assumptions and gaps.
  • Develop preliminary conclusions- tell the story.

  • Basic Qualifications:
    Experience
  • Minimum two (2) years of related experience.
    Education
  • Bachelor's degree in related field, OR four (4) years of experience in a directly related field.
  • High School Diploma or General Education Development (GED) required.
    License, Certification, Registration
  • N/A

    Additional Requirements:
  • Working knowledge of policies, practices and systems.
  • Frequent use and general knowledge of industry practices, techniques, and standards.
  • General application of concepts and principles.
  • Full use and application of standard principles, theories, concepts, and techniques.
  • Proficient in MS Excel, Access and other databases. Must know how to manipulate databases such as MS Excel and/or Access, as well as manipulating reports and generating reports.
  • Must be able to work in a Labor/Management Partnership environment.

    Preferred Qualifications:
  • Minimum three (3) years of related experience preferred.
    Primary Location: California,Burbank,Marketing Sales Service and Admin 3100 Thornton Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 8:00 AM Working Hours End: 5:00 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Individual Contributor Job Category: Sales and Marketing Department: Direct Marketing Travel: Yes, 5 % of the Time
    Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.

    External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.
  • About Sales & Marketing

    Careers In Sales & Marketing

    Apply your sales, account management, marketing, and product development skills as a member of our high-performing team. Kaiser Permanente's unique stance as an insurance provider and care delivery organization provides the key differentiation that rests at the core of our offering. This, coupled with an unwavering commitment to health advocacy and total health, drives our marketing and sales strategies — and it's what will set your career apart from the rest.

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