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Sales & Marketing

Communicating the Future of Care

Continually focused on advancement and improvement, our innovative sales and marketing professionals anticipate and respond to the ever-changing demands of our customers, members, regulators, and the marketplace.

Direct Marketing Manager III, Medicare

Location: Oakland, CA Additional Locations:

Marketing Sales Service and Admin 3100 Thornton, 3100 Thornton Ave., Burbank,California, 91504
Job Number: 836945 Date posted: 10/28/2019

The Direct Response Marketing Department is responsible for developing and implementing targeted direct response marketing strategies to support business line growth objectives. Active engagement in a range of responsibilities, including assisting in all aspects of the Marketing Communication implementation to support direct response marketing and brand strategies; supporting the senior staff in the development of day-to-day marketing campaigns and media placement activities; and assisting in the development and project management of day-to-day marketing campaigns and internal client relationships.

Essential Responsibilities:

  • Gathers requirements for campaign and manages day to day relationships with clients.

  • Develops/writes campaign brief and works with agency to develop tactical executions.

  • Manages agency campaign budget.

  • Contributes to Marketing Plan Development.

  • Manages complex project implementation of Direct Marketing campaigns, including creative development and media buy.

  • Reviews and edits marketing materials and coordinates editing process with internal and external partners.

  • Provides recommendations to management on important issues of assigned projects.

  • Contributes to improvements in project management methodologies and processes.

  • Manages direct marketing budget expenses and reports variances to manager.

  • Drives strategy as set forth by management and ensures team implements on time and on budget.

  • Can have 1-2 direct reports.

  • Provides periodic work guidance/direction to, and training of team members and external vendor partners.

  • Basic Qualifications:


  • Minimum five (5) years of experience in development and implementation of Direct Response Marketing Campaigns across multiple channels in an agency or corporate marketing environment.

  • Education

  • Bachelor's degree in business administration marketing, communications or advertising.

  • License, Certification, Registration

  • N/A

  • Additional Requirements:

  • Excellent written and verbal skills.

  • Proven self-starter with strong ability to meet deadlines.

  • Strong knowledge of Direct Response Marketing principles, Consumer behavior.

  • Strong meeting facilitation skills.

  • Proven ability to develop and implement multi-faceted direct response marketing campaigns.

  • Demonstrated ability to manage through influence.

  • Problem solving skills.

  • Must be able to work in a Labor/Management Partnership environment.

  • Preferred Qualifications:

  • Experience managing staff, cross functional and external partners in fast paced, deadline oriented environment.

  • Experience managing budgets and reporting variances.
  • Primary Location: California,Oakland,Kaiser Center 300 Lakeside St. Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 8:00 AM Working Hours End: 5:00 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Individual Contributor Job Category: Sales and Marketing Department: Direct Marketing – Medicare and FEDS Travel: Yes, 5 % of the Time Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.

    External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.

    About Sales & Marketing

    Careers In Sales & Marketing

    Apply your sales, account management, marketing, and product development skills as a member of our high-performing team. Kaiser Permanente's unique stance as an insurance provider and care delivery organization provides the key differentiation that rests at the core of our offering. This, coupled with an unwavering commitment to health advocacy and total health, drives our marketing and sales strategies — and it's what will set your career apart from the rest.

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