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Kaiser Permanente Careers

Communication & Public Affairs

Drive Our Reputation

We need our brand to stand out from the crowd, and our communications gurus make this possible. They are geniuses behind the bold, positive, and unique Kaiser Permanente brand. We need to add more outstanding public affairs experts to our exciting team to unleash their creativity and ensure our company's reputation accurately reflects the outstanding work we do.

Director, National Media Relations

Location: Oakland, CA Job Number: 888514 Date posted: 07/29/2020

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Description:
This is the national media relations leader for Kaiser Permanente, responsible for helping set the national media strategy and executing against that strategy to tell Kaiser Permanente-s story through the media. Leads a team of 7 professionals to engage proactively and reactively with national journalists and media outlets, and works closely and coordinates with fellow media relations professionals in local and state markets across the country.

General Description:

Responsible for providing complex communications strategy, management, consultation, planning, implementation and recommended solutions for the Kaiser Permanente organization, functions, programs and projects across a broad variety of internal and external audiences (KP leaders, employees, influencers, media, members, consumers, etc.) to support organizational business strategies and to promote and protect the KP brand. Provides oversight and/or leads communications strategies and tactics that support the growth and market strategies essential to KP's strategic plans, revenue, membership and margin goals. Managers provide strategic thinking and leadership skills that enable teams to: 1) identify and optimize business solutions through strategic communication leadership; 2) evaluate findings and make formal recommendations to a number of stakeholders including up to C-level KP executives; 3) design communications strategies that optimize KP business strategies, programs and priorities; 4) bring forth technical/content expertise (competitive intelligence, business acumen, sophisticated communications strategies, tools and techniques); 5) mentor/review/approve team member communications recommendations and work on a variety of topics. Incumbents would advise and/or manage team members whose work includes strategic communications leadership, planning, and tactical implementation in both day-to-day and high-risk situations. Selects, develops, evaluates, coaches, and advises personnel.


Essential Responsibilities:

  • Oversees one or more teams responsible for managing a key area of focus within the PR and Communications department.

  • Marshals resources and creates materials to build communications awareness, understanding and credibility of broad national strategies and supports the ultimate goal of effectively enabling the success of key business strategies.

  • Serves as communications advisor and strategist to senior executive.

  • Oversees the development of sophisticated and integrated (internal and external) communications plans for the national initiatives and / or functional areas including development of communications positioning, messaging, and tactics consistent with the Kaiser Permanente brand and business strategies.

  • Following implementation, monitors the effectiveness of the communications program and materials to ensure appropriate use of organization resources.

  • Modifies programs and projects as needed to improve results.

  • Assigns, tracks, and manages communications managers, consultants/ specialists and other professionals as needed to support the development and implementation of strategic communications plans, programs, and projects.

  • Serves as a collaborator and an integrator with other Communications Directors, VPs, media relations specialists, and communicators in Program Offices, regions and services areas related to the successful communications programs and materials.

  • Provides managerial responsibility through multiple levels of management.

  • Direction or control over the activities of a functional area, through several managers.

  • Typically manages employees across multiple disciplines (both direct and indirect).

  • Determines and establishes organizational structures and supervisory relationships, subject to Sr  Director's approval.

  • Basic Qualifications:

    Experience

  • Minimum ten (10) years of experience in PR, Communications or similar roles.

  • Minimum three (3) years of management experience.

  • Education

  • Bachelor's degree in journalism, english, public relations, business administration or related field, OR four (4) years of experience in a directly related field.

  • High School Diploma or General Education Development (GED) required.

  • License, Certification, Registration



  • N/A


  • Additional Requirements:

  • Extensive experience working senior executives and confidential, high-risk and / or highly sensitive content.

  • Experience contributing to business goals through strategic communications.

  • Experience managing enterprise-wide communications across large, complex organizations.

  • Extensive experience with stakeholder management and change management in a large organization.

  • Experience working across internal and  external communications with a demonstrated understanding for how they influence each one.

  • Excellent public speaking and presentation skills.

  • Demonstrated ability to plan and manage complex projects: ability to work effectively with team members and senior executives under tight deadlines.

  • Contributes to the development of innovative communications principles, ideas and practices.

  • Additional expertise required: Advanced skills in the areas outlined under manager/senior manager.


  • Preferred Qualifications:

  • Five (5) years of management experience preferred. 

  • Master's degree preferred.
  •  Extensive experience leading strategic media relations programs.
  •  Strong consulting skills and the ability to help business leaders understand how media relations fits into larger communications and marketing plans.
  •  Relationships with journalists covering health care at national outlets and trade publications preferred.
  • Primary Location: California,Oakland,Ordway One Kaiser Plaza Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 8:00 AM Working Hours End: 5:00 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Director/Senior Director Job Category: Communications Department: National Communications Travel: Yes, 5 % of the Time Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.

    External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.

    Learn About Communications Careers

    Careers In Communications

    Communications combines numerous interrelated departments dedicated to advancing the Kaiser Permanente mission, promoting and protecting the Kaiser Permanente brand, and supporting the success of its strategy, including Corporate Communications, Issues and Brand Management, Public Relations, Media and Stakeholder Relations, Public Affairs, and more — both internally and externally.

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