The Government Relations Communications Manager role will design and implement the communications strategy for Kaiser Permanente-s National Government Relations function, including both external and internal audiences.
Responsible for providing complex communications strategy, management, consultation, planning, implementation and recommended solutions for the Kaiser Permanente organization, functions, programs and projects across a broad variety of internal and external audiences (KP leaders, employees, influencers, media, members, consumers, etc.) to support organizational business strategies and to promote and protect the KP brand.
Provides oversight and/or leads communications strategies and tactics that support the growth and market strategies essential to KP's strategic plans, revenue, membership and margin goals.
Managers provide strategic thinking and leadership skills that enable teams to:
1) identify and optimize business solutions through strategic communication leadership;
2) evaluate findings and make formal recommendations to a number of stakeholders including up to C-level KP executives;
3) design communications strategies that optimize KP business strategies, programs and priorities;
4) bring forth technical/content expertise (competitive intelligence, business acumen, sophisticated communications strategies, tools and techniques);
5) mentor/review/approve team member communications recommendations and work on a variety of topics.
Incumbents would advise and/or manage team members whose work includes strategic communications leadership, planning, and tactical implementation in both day-to-day and high-risk situations. Selects, develops, evaluates, coaches, and advises personnel.
(Major Responsibilities: it is assumed that each higher level job will be proficient in & be capable of performing the duties of the lower levels in the job family)
Essential Responsibilities:Develop and implement communications plans and tactics to fulfill the strategic and operational goals and objectives of the overall communication program developed by the communications director or senior director.Lead ad hoc project or ongoing teams for the purpose of overseeing or implementing specific communications projects, events, or programs within a given timeframe; strengthening the client relationship; and ensuring high quality. May have limited direct reports and/or supervise outside vendors. Ensures work is completed on time and on budget. Provide communications consulting to senior-level clients (SVPs and VPs) on internal and external communications Consulting activity will vary from verbal communications or advice on communications issues to providing customized communications plans and materials. Create communication plans and creative briefs, research and analyze information, write articles, prepare presentations (PowerPoint presentations, speeches and talking points), and manage overall coordination related to material release and dissemination. Collaborate and integrate with peers in Marketing, Communications, and Public Relations, including regional communications staff, to successfully fulfill the communications objectives in the assigned project or program.Conducts appropriate needs assessment and audience analysis to support effective development of communications programs and materials.Monitor effectiveness of communications programs and adjusts as needed.Ensure content is consistent with the Kaiser Permanente brand in terms of look, tone, manner, and messaging. Manage and complete multiple assignments in short time frames and coordinate diverse projects and activities into a cohesive and strategic program. Implement agreed-upon measures to determine effectiveness of communications programs and create plans to improve results. Bring and apply thorough understanding of Kaiser Permanente's integrated delivery model, organizational structure, mission, and complex communications organization, as well as outcomes-based communications measurement, to bear in support of key strategic initiatives and leadership clients.Provides oversight or managerial responsibility for one or more individuals and/or provide oversight to shared services team members in management of communications projects and programs.Accomplishes results through subordinates who exercise latitude and independence in their assignments.Develops and administers schedules and performance requirements.May have budget responsibilities for a project or program.Expected to manage and engage with professionals and cross-functional teams through influence, often with no formal reporting relationships.