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IT Consultant II Digital Analytics (100% Remote)

Primary Location Oakland, CA Job Number 1175508 Date posted 04/24/2023
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Job Summary:

Integrated Marketing Analytics team drives marketing strategy and efficiency through analytical insights, research and statistical methods.  The IT consultant is responsible for digital campaign measurement, tracking, reporting and optimization across multiple business lines.

Top Daily Responsibilities

1. Collaborate with campaign managers, digital product managers and strategists to define measurement strategy and create measurement plans for web properties and marketing campaigns

2. Develop web and campaign tagging strategy and work with KPIT on tagging instrumentation

3. Analyze the web and campaign performance data to derive actionable insights and recommendations 

4. Create dashboards and regular reports to provide timely analysis to support marketing decisions 

5. Proactively uncover opportunities to improve business revenue and marketing efficiency through data

In addition to the responsibilities listed below, this senior individual contributor position is responsible for collecting, analyzing, and reporting on digital data and placing gained insights within the context of other transactional, member, and market data; guiding and collaborating on the implementation of requirements with developers and/or database teams to ensure accurate data collection; developing learning agendas and measurement plans based on Objectives & Key Results and KPIs; and validating, transforming, and visualizing the business value of digital data through effective communication of insights to key decision makers across functional areas.

This position is also responsible creating and publishing reports focused on digital data insights, utilization, and trends; performing analyses using both basic (e.g., regression, time series, etc.) and advanced statistical methods (e.g., random forest, decision trees, propensity score matching), using business-centric tools (e.g., Excel, SAS, etc.), and the latest programing and software packages (e.g., Python, R, TensorFlow, etc.) to address business questions, issues, and opportunities; consulting on digital data and metrics with regional and business stakeholders; creating and managing digital activity datasets and reporting databases; and supporting A/B and multivariate test plan initiatives.

Essential Responsibilities:

  • Completes work assignments and supports business-specific projects by applying expertise in subject area; supporting the development of work plans to meet business priorities and deadlines; ensuring team follows all procedures and policies; coordinating and assigning resources to accomplish priorities and deadlines; collaborating cross-functionally to make effective business decisions; solving complex problems; escalating high priority issues or risks, as appropriate; and recognizing and capitalizing on improvement opportunities.

  • Practices self-development and promotes learning in others by proactively providing information, resources, advice, and expertise with coworkers and customers; building relationships with cross-functional stakeholders; influencing others through technical explanations and examples; adapting to competing demands and new responsibilities; listening and responding to, seeking, and addressing performance feedback; providing feedback to others and managers; creating and executing plans to capitalize on strengths and develop weaknesses; supporting team collaboration; and adapting to and learning from change, difficulties, and feedback.

  • Develops requirements for complex process or system solutions within assigned business domain(s) by interfacing stakeholders and appropriate IT teams (for example, Solutions Delivery, Infrastructure, Enterprise Architecture) and leading junior team members in the development process as appropriate.

  • Leverages multiple business requirements gathering methodologies to identify business, functional, and non-functional requirements (for example, SMART) across multiple business domains.

  • Develops and documents comprehensive business cases to assess the costs, benefits, ROI, and Total Cost of Ownership (TCO) of proposed solutions.

  • Provides insight and supports the evolution of applications, systems, and/or processes to a desired future state by maintaining a comprehensive understanding of how current processes impact business operations across multiple domains.

  • Maps current state against future state processes.

  • Identifies the impact of requirements on upstream and downstream solution components.

  • Provides recommendations to management  and business stakeholders on how to integrate requirements with current systems and business processes across regions or domains.

  • Identifies and validates value gaps and opportunities for process enhancements or efficiencies.

  • Supports solution design by providing insight at design sessions with IT teams to help translate requirements into workable business solutions.

  • Identifies and recommends additional data and/or services needed to address key business issues related to process or solutions design.

  • Participates in evaluating third-party vendors as directed.

  • Supports continuous process improvement by participating in the development, implementation, and maintenance of standardized tools, templates, and processes across multiple business domains.

  • Recommends regional and/or national process improvements which align with sustainable best practices, and the strategic and tactical goals of the business.

Minimum Qualifications:

  • Minimum two (2) years data analysis, survey research, and/or applied research experience.

  • Minimum one (1) year digital data analytics experience.

  • Bachelors degree in Business Administration, Computer Science, CIS or related field and Minimum six (6) years experience in IT consulting, business analysis, or a related field.  Additional equivalent work experience may be substituted for the degree requirement.

Preferred Qualifications:
  • One (1) year artificial intelligence or machine learning experience.
Primary Location: California,Oakland,Kaiser Center Additional Locations:

Marketing Sales Service and Admin, 3100 Thornton Ave., Burbank,California, 91504
Regional Office - 9 Piedmont, 9 Piedmont Center 3495 Piedmont Rd. NE, Atlanta,Georgia, 30305
Rockville Regional Offices, 2101 E. Jefferson St., Rockville,Maryland, 20852
Regional Process Center, 10220 SE Sunnyside Rd., Clackamas,Oregon, 97015
Waterpark I, 2500 S. Havana St., Aurora,Colorado, 80014
California Service Center - Rio S.D., 8954 Rio San Diego Dr., San Diego,California, 92108
Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 08:00 AM Working Hours End: 04:00 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: NUE-PO-01|NUE|Non Union Employee Job Level: Individual Contributor Specialty: IT Consulting Department: Po/Ho Corp - HP Prod-Imitatve-Medi Dir Mktg - 7016 Pay Range: $127200 - $164560 / year The ranges posted above reflect the location in the job posting. The salary range may vary if you reside in a different location or state than the location posted. Travel: No At Kaiser Permanente, equity, inclusion and diversity are inextricably linked to our mission, and we aim to make it a part of everything we do. We know that having a diverse and inclusive workforce makes Kaiser Permanente a better place to receive health care, a more supportive partner in our communities we serve, and a more fulfilling place to work. Working at Kaiser Permanente means that you agree to and abide by our commitment to equity and our expectation that we all work together to create an inclusive work environment focused on a sense of belonging and wellbeing.

Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status. Submit Interest