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Sales & Marketing

Communicating the Future of Care

Continually focused on advancement and improvement, our innovative sales and marketing professionals anticipate and respond to the ever-changing demands of our customers, members, regulators, and the marketplace.

Senior Analyst-National Market Research-Brand Research

Location: Oakland, CA Job Number: 707580 Date posted: 06/08/2018
Description: Responsible for driving voice of the customer into KP (external & internal voice). Look into how to do a better job of retaining existing employers/members and how to do a better job of attracting new employers/member groups. Provides support for the Health Plan & Medical Groups in terms of monitoring performance and providing new insights into customer needs. Focus areas include: Market position, Product Development, Brand position, Advertising evaluation, service performance/customer satisfaction, Sales & Marketing performance. Provide research support to Senior Leadership to help guide strategic & tactical decisions.

Essential Functions:
  • Provide analysis, coordination, and communication support to market research projects on a corporate office, regional, and interregional level.
  • Support the analysis of market research results from regions, vendors, corporate office.
  • Participate in and support the design of market research projects.
  • Support the performance of in-depth, high level analyses on selected regional and national research projects.
  • Support the development of effective communication of market research findings.
  • Support the effort to identify new methodologies and trends in market research.
  • Support the coordination of training seminars and interregional meetings for Program market research professionals.
  • Support the interaction with vendors to ensure that projects are cost effectively implemented.
  • Provide technical assistance to Program staff in the planning, execution, and analysis of market research studies.
  • Perform simple to moderately complex data analysis and manages & constructs databases (running cross tab analysis, significance testing, etc).
  • Perform and investigates simple causal analyses.

  • Basic Qualifications:
  • N/A
  • Bachelor's degree with minimum two (2) years of related experience.
    License, Certification, Registration
  • N/A

    Additional Requirements:
  • Intermediate level of quantitative skills including understanding of probability, sampling, and descriptive and inferential statistics.
  • Excellent analytic and problem-solving skills.
  • Working knowledge of primary research methods.
  • Some knowledge of data analysis software.
  • General application of market research and/or marketing concepts and principles.
  • Full use and application of standard marketing principles, theories, concepts, and techniques.
  • Must be able to work in a Labor/Management Partnership environment.

    Preferred Qualifications:
  • Bachelor's degree with minimum three (3) years of related experience, OR one (1) year with a master's degree (strongly preferred).
  • Knowledge of health care industry dynamics and trends preferred.
  • Strong ability to collaborate with market research staff within Kaiser Permanente (located in multiple regions, as well as Program Offices).
  • Ability to provide analysis, coordination, and communication support to market research projects on a regional and enterprise level on market research approaches.
  • Exercise a continued willingness to learn new ways to conduct brand-related research; i.e., identify imaginative and resourceful solutions to communicate KP-s brand strength and health among different stakeholder groups.
  • Excellent writing/language skills.
  • Ability to prioritize workload and manage expectations with key business stakeholders.
  • Ability to manage the market research vendors and team with colleagues in National Market Research to complete studies on time and within budget.
  • Prior experience with brand research strongly preferred.

    Primary Location: California,Oakland,Kaiser Center 300 Lakeside St. Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri, Working Hours Start: 8:00 AM Working Hours End: 5:00 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Individual Contributor Job Category: Sales and Marketing Department: National Market Research Travel: Yes, 5 % of the Time
    Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.

    External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.
  • About Sales & Marketing

    Careers In Sales & Marketing

    Apply your sales, account management, marketing, and product development skills as a member of our high-performing team. Kaiser Permanente's unique stance as an insurance provider and care delivery organization provides the key differentiation that rests at the core of our offering. This, coupled with an unwavering commitment to health advocacy and total health, drives our marketing and sales strategies — and it's what will set your career apart from the rest.

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