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Strategic Market Planning Analyst - KP Building

Location: Portland, OR Additional Locations:
Job Number: 755259 Date posted: 12/04/2018

The purpose of this role is to perform business research and analysis that is designed to participate in a range of business decisions that contribute to the growth of Kaiser Permanente Health Plan in the Northwest Region. The Strategic Market Planning Analyst provides analytical/strategic-thinking in support of project teams including 1) isolating business issues; 2) design and executing analysis for studying business issues (market research, scenario planning, forecasting, market share, profitability, etc); 3) vet findings and make formal recommendations to senior levels of KP leadership; and 4) create documents (strategic plans, segmentation reports) that inform critical strategic issues.  The role requires the ability to identify business questions, identify and gather relevant data, structure data into a usable format, explore the data through analysis until insights are gleaned, and communicate insights to various audiences to support decision making.

Essential Responsibilities:

  • Collect and organize data from mainframe files, data warehouse reports, vendor extracts, departmental spreadsheets and databases, and internet/intranet sites for easy use by internal business and analytical clients.

  • Develops data books for several Lines of Business, manages membership analyses, financial analysis and supports rate position analytics along with other strategic projects.

  • Perform basic analysis, work with team to explain data assumptions, identify key trends, outliers, etc.

  • Works with Manager and/or other business owners to investigate the performance drivers and identify complex market strategy/business line issues. Develops recommendations to address problems/issues and informs the supervisor, project leader or manager.

  • Engages with the region by collecting and disseminating competitive intelligence on the market, including daily blog posting, competitor profiling, and market context analysis.

  • Collaborates with Director and consultants within Strategic Market Planning to determine other duties as directed.

  • Basic Qualifications:


  • Minimum one (1) years of experience in marketing strategy, market/strategic planning, product management/development, financial services and/or consulting is required.

  • Education

  • Bachelors degree in economics, math, statistics, business administration, healthcare administration or related field

  • License, Certification, Registration

  • N/A

  • Additional Requirements:

  • Experience leading complex, interdisciplinary projects to a timely completion is required.

  • Analytic skills, ability to structure complex analyses including pricing, financial, competitive and economic data.

  • Highly organized self-starter with the ability to perform multiple tasks and strong attention to detail.

  • Skilled in MS Excel, Power Point, and Word, required.

  • Excellent written and verbal communication skills, including development of presentations (MS PowerPoint) required. Must be able to use data to visually tell a story to both technical and non-technical audiences.

  • Ability to engage with a variety of audiences and facilitate analytic projects across functional teams required.

  • Preferred Qualifications:

  • At least two (2) years of related experience in healthcare industry preferred.

  • Knowledge of insurance regulatory and contractual requirements preferred.

  • Knowledge of current health care marketplace dynamics and Kaiser Permanente's position in the market preferred.

  • Knowledge of Kaiser Permanente operations and marketing processes and strategies preferred.
  • Primary Location: Oregon,Portland,Kaiser Permanente Building 500 NE Multnomah St. Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 8:00 AM Working Hours End: 5:00 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Individual Contributor Job Category: Sales and Marketing Department: Strategic Market Planning Travel: No Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.

    External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.

    About Sales & Marketing

    Careers In Sales & Marketing

    Apply your sales, account management, marketing, and product development skills as a member of our high-performing team. Kaiser Permanente's unique stance as an insurance provider and care delivery organization provides the key differentiation that rests at the core of our offering. This, coupled with an unwavering commitment to health advocacy and total health, drives our marketing and sales strategies — and it's what will set your career apart from the rest.

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