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Kaiser Permanente Careers

Communication & Public Affairs

Drive Our Reputation

We need our brand to stand out from the crowd, and our communications gurus make this possible. They are geniuses behind the bold, positive, and unique Kaiser Permanente brand. We need to add more outstanding public affairs experts to our exciting team to unleash their creativity and ensure our company's reputation accurately reflects the outstanding work we do.

Copywriter

Location: Renton, WA Additional Locations:
Job Number: 802039 Date posted: 06/06/2019
Description:

The marketing Copywriter conceptualizes, writes, and edits creative projects across multiple media-print, digital, direct mail, powerpoint, outdoor, and broadcast-for both consumer and business audiences. Partners with internal teams and sometimes agency partners to understand marketing objectives and create effective solutions that bring the Kaiser Foundation Health Plan of Washington brand voice and positioning to life.  Manages multiple projects with tight deadlines, consistently demonstrating the ability to work quickly and execute at a high level.


Essential Responsibilities:

  • Master an understanding of Kaiser Foundation Health Plan of Washington key products and services, and our target audiences. Collaborate with designers and art directors to conceptualize creative approaches to advertising and campaign materials (roughly 20 percent of the work). Develop, revise, and update copy for campaigns and operational communications that can clear rigorous review by internal clients, creative leaders, compliance, and legal. Conduct research, interviews, and internal meetings and presentations as needed. Support brand positioning, and meet brand voice guidelines and editorial standards. Match tone to communication's purpose.
  • Support continuous improvement and participate in process improvement efforts. Exploit opportunities to learn from clients, internal team members, creative leadership, and agency partners to improve quality and efficiency. Look for and share best practices. Suggest improvements to project language, tone, organization, or format to clients, using skillful negotiation to achieve mutually satisfying results. Maximize productivity through focus, drive, prioritization, and adept use of the department's project management system. Work with project managers to track project tasks and meet schedules.

  • Basic Qualifications:

    Experience

  • Minimum five (5) years of professional experience as a writer or copywriter.
    Education

  • Bachelor's degree in marketing, advertising, communications, journalism, English, or a related field.
    License, Certification, Registration

  • N/A

    Additional Requirements:

  • Experience writing for a range of media and audiences.
  • Experience working directly with multiple clients.
  • Experience working with designers, art directors, and creative directors.
  • Tireless work ethic.
  • A passion for quality work that serves the organization's mission.
  • A portfolio demonstrating creativity and a high level of professional writing skill.
  • Well organized and detail-oriented.
  • Resourceful.
  • Strong communication and relationship-building skills.
  • Proven ability to synthesize and incorporate feedback.
  • Disciplined manager of time and projects

    Preferred Qualifications:

  • Experience with web writing and web usability.
  • Experience with direct mail and with writing or editing scripts for video and radio.
  • Advertising and ad agency experience a plus.
  • Proficiency in SEO.
  • Primary Location: Washington,Renton,Renton Administration - Baker 1300 SW 27th St. Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 8:00am Working Hours End: 4:00pm Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Individual Contributor Job Category: Communications Department: Marketing Travel: Yes, 5 % of the Time Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.

    External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.

    About Communications Careers

    Careers In Communications

    Communications combines numerous interrelated departments dedicated to advancing the Kaiser Permanente mission, promoting and protecting the Kaiser Permanente brand, and supporting the success of its strategy, including Corporate Communications, Issues and Brand Management, Public Relations, Media and Stakeholder Relations, Public Affairs, and more — both internally and externally.

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