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Sales & Marketing

Communicating the Future of Care

Continually focused on advancement and improvement, our innovative sales and marketing professionals anticipate and respond to the ever-changing demands of our customers, members, regulators, and the marketplace.

Database and Campaign Analytic Specialist

Location: Renton, WA Additional Locations:
Job Number: 784009 Date posted: 03/27/2019
Description:

Manages growth and usage of high quality B2B and B2C databases, of prospects, customers, leads and subscribers. Responsible for ensuring data quality and maintenance. Responsible for identifying other internal databases which can be used to supplement marketing databases, and mapping dependencies. Responsible for selecting correct target audiences, pulling the appropriate records and prepping records for campaign usage. Owner of contact records and protector of privacy and usage principles. Responsible for helping establish campaign testing methodology and preparing all post campaign analytics and performance reporting.



Essential Responsibilities:

  • Responsible for selecting correct target audiences, pulling the appropriate records and prepping records for campaign usage. Owner of contact records and protector of privacy and usage principles.
  • Manages growth and usage of high quality B2B and B2C databases, of prospects, customers, leads and subscribers. Responsible for ensuring data quality and maintenance.
  • Responsible for establishing campaign testing methodology and preparing all post campaign analytics and performance reporting.
  • Responsible for identifying other internal databases which can be used to supplement marketing databases, and mapping dependencies.

  • Basic Qualifications:

    Experience

  • Minimum three (3) years of experieince with managing the quality and cleanliness of marketing databases.
  • Minimum three (3) years of experieince creating campaign testing strategies, ensuring all data capture mechanisms are in place, and providing mid- and end-of-campaign performance reporting.
    Education

  • Bachelor's degree in marketing, business, or IT.
    License, Certification, Registration

  • N/A

    Additional Requirements:

  • Ability to work with database owners throughout enterprise; Advise and agree on database integration where appropriate.
  • Specific responsibility for selecting and pulling contact records for outbound marketing campaigns.

    Preferred Qualifications:

  • Five (5) years of experience developing segmentation strategies.
  • Five (5) years of experience creating campaign testing strategies, ensuring all data capture mechanisms are in place, and providing mid- and end-of-campaign performance reporting.
  • MS Excel, Excel-Macros, Access, plus SQL skills.
  • Primary Location: Washington,Renton,Renton Administration - Baker 1300 SW 27th St. Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 8:00 AM Working Hours End: 4:30 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Individual Contributor Job Category: Sales and Marketing Department: Marketing Travel: No Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.

    External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.

    About Sales & Marketing

    Careers In Sales & Marketing

    Apply your sales, account management, marketing, and product development skills as a member of our high-performing team. Kaiser Permanente's unique stance as an insurance provider and care delivery organization provides the key differentiation that rests at the core of our offering. This, coupled with an unwavering commitment to health advocacy and total health, drives our marketing and sales strategies — and it's what will set your career apart from the rest.

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