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Communication & Public Affairs

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We need our brand to stand out from the crowd, and our communications gurus make this possible. They are geniuses behind the bold, positive, and unique Kaiser Permanente brand. We need to add more outstanding public affairs experts to our exciting team to unleash their creativity and ensure our company's reputation accurately reflects the outstanding work we do.

Director of Communications - Kaiser Permanente Washington Health Research Institute

Location: Seattle, WA Job Number: 915548 Date posted: 11/02/2020

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Description:


KAISER
PERMANENTE WASHINGTON HEALTH RESEARCH INSTITUTE (KPWHRI) IS AN INTERNATIONALLY
RECOGNIZED ORGANIZATION THAT IMPROVES HEALTH, WELL-BEING, AND HEALTH EQUITY FOR
OUR MEMBERS AND ALL COMMUNITIES THROUGH COLLABORATIVE RESEARCH AND EVALUATION.
WE ARE SEEKING A DIRECTOR OF COMMUNICATIONS WHO IS INTERESTED IN WORKING IN AN
ENERGETIC, FAST PACED RESEARCH ENVIRONMENT THAT VALUES DIVERSITY AND INCLUSION.
IDEAL CANDIDATES WILL POSSESS STRONG LEADERSHIP SKILLS IN MENTORING, TEAM
BUILDING, AND PERFORMANCE MANAGEMENT AND HAVE EXPERIENCE WITH STRATEGIC
PLANNING, PUBLIC RELATIONS, AND COMMUNICATIONS CONSULTATION. IT IS IMPORTANT
THAT CANDIDATES HAVE EXCELLENT COMMUNICATION, ORGANIZATIONAL AND INTERPERSONAL
SKILLS AND CAN WORK WITH CUSTOMERS FROM A BROAD RANGE OF BACKGROUNDS.
APPLICANTS WHO REPRESENT THE RICH DIVERSITY AND LIVED EXPERIENCES OF OUR
COMMUNITIES ARE STRONGLY ENCOURAGED TO APPLY.

Leads and directs the planning and implementation of communication programs for Kaiser Permanente of Washington Health Research Institute (KPWHRI) that supports its mission in alignment with that of the larger Kaiser Foundation Health Plan of Washington (KPWA) region. Leads the KPWHRI Communications Unit, which includes media relations, community relations, social media, event sponsorship, scientific editing, plain-language consultation, and creating services (graphic design, video, writing, and editing). Ensures that KPWHRI's communications products comply with regulatory policies, are of high professional quality, and well represent KPWA and KPWHRI in a variety of venues and media. Directs and encourages productive, collaborative working and consulting relationships with other Kaiser Permanente departments regionally and nationally (e.g., Public Relations, Communications, Brand Management; Marketing; Community Health, etc.). Enhances Kaiser Permanente's reputation and brand by building a sustainable communications infrastructure and platform that supports growing effective relationships with a variety of audiences and stakeholders, including research funders, journals, collaborators, participants; Kaiser Permanente members; and the general public.

Essential Responsibilities:
  • LEADERSHIP and MANAGEMENT: Direct, manage, and develop KPWHRI's Communications Unit functions and resources, including media relations, community relations, traditional media, social media, event sponsorship, scientific editing, plain-language consultation, and creative services (graphic design, video, writing, and editing). Lead the establishment and maintenance of necessary systems and standards for the Communications function in a health care and research environment. Provide mentoring and feedback to Communications Unit staff; conduct performance reviews. Oversee the Communications Unit budget. Develop and guide standard work and use strategic and operational plans and metrics to inform the effective use of communications resources. ¬†Ensure KPWHRI Communications staff maintain a high level of consultative and communications competencies. Identify, contract, and oversee the quality of work produced by contractors.
  • SCIENTIFIC COMMUNICATION DOMAIN: In service of scientific dissemination, provide: Strategic oversight and management of KPWHRI editorial and graphics services. Consultation to KPWHRI faculty, affiliate faculty, and staff on communication strategies for their research projects and work with them to draft plans and coordinate implementation. Manage and direct KPWHRI Communications Unit staff and contractors in the implementation of such plans, including the development of study recruitment, consent, and intervention materials that meet high standards for health literacy, comprehension, and effectiveness, while ensuring the materials meet study objectives, regulatory requirements, corporate communications policies, and KPWA identity standards.
  • STRATEGIC COMMUNICATIONS DEVELOPMENT: Direct the development of a strategic communications plan that advances KPWHRI's mission and KPWA's reputation as a premiere research organization and learning health care system across key stakeholders in the community, region, and nation. Collaborate with KPWA Public Relations, Communications and Brand Management, Marketing, Physicians, National Research Communications, and others across the enterprise to ensure alignment of communications strategies in support of KPWA's business goals. Develop, manage, and implement strategies for communicating KPWHRI initiatives, research activities, and research findings to audiences within KPWA via a broad range of channels, including websites, newsletters, social media, meeting presentations, and special events.
  • REPUTATION DEVELOPMENT AND POSITIONING: Advance both KPWHRI's and KPWA's positive reputation and visibility across key stakeholders in the community, region, and nation. Combine public relations and community relations approaches, traditional media, social media, event sponsorship, leadership positioning, stakeholder relationship-building, and scientific dissemination to best position KPWA as a leader in health research and innovation. Direct KPWHRI's participation in collaborative communication activities among key external stakeholders-including scientific collaborators, research-funding institutions, publishers of scientific journals, and professional associations-in ways that enhance KPWA's reputation and KPWHRI's growth in influence.
  • EXECUTIVE COMMUNICATIONS CONSULTATION: Provide communications counsel to Institute leadership as needed. Inform KPWHRI executives' message and voice. Assist VP of Research, Health Care Innovation,other KPWHRI and KPWA leaders with high-profile presentations and articles that advance KPWHRI's reputation as a national leader in research and innovation. Provide strategic guidance and leadership for KPWHRI internal relations and communications activities.
  • Basic Qualifications:
    Experience
  • Minimum ten (10) years of relevant experience successfully working in the fields of communications and/or journalism.
  • Education
  • Bachelor's degree in journalism, communications, public relations, media relations or a related field.
  • License, Certification, Registration
  • N/A

  • Additional Requirements:
  • Media relations skills, editorial leadership, demonstrated knowledge and skill of the communications field, including public relations, media relations, marketing principals, research practices with respect to dissemination and publication.
  • Ability to manage a budget and develop proposals for resources linked to outcomes.
  • Ability to provide strategic planning and executive communications consultation.
  • Demonstrated ability to lead, develop and supervise a communications team and supervise design and other ancillary communications staff (e.g., writers, editors, visual arts, etc.).
  • Work effectively with a wide range of audiences and stakeholders.
  • Leadership and supervisory experience either as a people manager or as part of a cross-functional team.
  • Strong understanding of the related fields of marketing, advertising, promotion, branding, reputation, editing, and writing.

  • Preferred Qualifications:
  • Ten (10) years of additional experience in a health care organization and or a research institution that demonstrates familiarity with related regulations around publications and health care literacy.
  • Master's degree in health care, science, research, or communications.
  • Background in media relations, directing aspects of working with reporters, editors, and producers.
  • Strong understanding of editorial and media issues related to health literacy, informed consent, patient privacy, human subjects protections, and scientific publications.
  • Strong understanding of scientific methods, including ability to collaborate with scientific investigators.
  • Primary Location: Washington,Seattle,Met Park East 1730 Minor Ave. Additional Locations: United States Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 8:00am Working Hours End: 5:00pm Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Director/Senior Director Job Category: Communications Department: KPWHRI Travel: Yes, 5 % of the Time Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.

    External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.

    Learn About Communications Careers

    Careers In Communications

    Communications combines numerous interrelated departments dedicated to advancing the Kaiser Permanente mission, promoting and protecting the Kaiser Permanente brand, and supporting the success of its strategy, including Corporate Communications, Issues and Brand Management, Public Relations, Media and Stakeholder Relations, Public Affairs, and more — both internally and externally.

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