In addition to the responsibilities listed below, this position is responsible for supporting customer relationships across a variety of digital and traditional channels, escalating dynamic customer interactions, and gathering campaign data.

• Pursues self-development and effective relationships with others by sharing resources, information, and knowledge with coworkers and customers; listening, responding to, and seeking performance feedback; acknowledging strengths and weaknesses; assessing and responding to the needs of others; and adapting to and learning from change, difficulties, and feedback.
• Completes work assignments by applying up-to-date knowledge in subject area to meet deadlines; following procedures and policies and applying data, and resources to support projects or initiatives; collaborating with others, often cross-functionally, to solve business problems; supporting the completion of priorities, deadlines, and expectations; communicating progress and information; identifying and recommending ways to address improvement opportunities when possible; and escalating issues or risks as appropriate.
• Supports market data collection efforts by identifying necessary data and insights needed to develop actionable, evidence-based marketing plans; partnering with research and strategy teams to understand marketplace and consumer dynamics driving strategy; providing input into market research; partnering with analytics teams to track performance; and reporting ROI on strategies and tactics.
• Supports the implementation of marketing strategies under the guidance of more senior colleagues by executing on strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting market research and analysis to identify new opportunities and/or validate assumptions; gathering sales and marketing metrics; and creating reports.
• Supports the implementation of strategic go-to-market plans under guidance from more senior colleagues by assessing channel partner needs and performance on an ongoing basis; and investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities.
• Supports creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; writing creative briefs that inform and inspire writers, designers, and other creative professionals; and reviewing the completed brief with more senior colleagues.
• Provides support on marketing projects by developing draft project plans; identifying stakeholder contacts; recommending teams based on project needs and team member strengths; participating in vendor selection; and presenting project updates.
• Supports integrated marketing communications programs under guidance from more senior colleagues by contributing to the creative development process; integrating business-to-business, business-to-consumer, and line of business; analyzing data or conducting research to understand stakeholder attitudes and needs; translating insights into promotional strategies; and communicating consistent positioning and messages across all media.