Senior Director Brand Reputation - Social Media, Media Relations, and Issue Management
Primary Location Pasadena, California
Worker Location Remote
Job Number 1353612 Date posted 05/07/2025
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Description:
Essential Responsibilities:
Note: This is a remote role but candidates must be based in SCAL.
Job Summary:
In addition to the responsibilities listed below, this position is responsible for overseeing public relations and media relations that promote and protect Kaiser Permanentes brand image and reputation. This position develops Public Relations and/or Communication strategy for the organization, serves as the primary PR liaison and expert with other parts of the organization and senior leadership, provides expert level consultation, evaluation, and guidance on PR-related issues and priorities, serves as an organizational spokesperson with media and external stakeholders, and approves taking points, statements, and other responses to mitigate potential negative press. This position is also responsible for serving as a thought leader and key strategist for the planning and execution of major organization-wide initiatives, overseeing crisis communication prevention/media responses for significant issues, establishing and maintaining relationships with news media representatives and other health care and community stakeholders, and creating and executing the external strategy and positioning for key senior leaders.
Essential Responsibilities:
- Models and drives continuous learning and maintains a highly skilled and engaged workforce by aligning cross-functional resource plans with business objectives; overseeing the recruitment, selection, and development of talent; motivating and empowering teams; building organizational capacity and grooming high potentials for growth opportunities and advancement; staying current with industry trends, benchmarks, and best practices; providing guidance and leadership when difficult decisions need to be made; and ensuring performance management guidelines and expectations drive business needs.
- Oversees the operation of multiple units and departments by identifying customer and operational needs; analyzing resources, costs, and forecasts and incorporating them into business plans; engaging strategic, cross-functional business units to champion and drive support for business plans and priorities; translating business strategy into actionable business requirements; obtaining and distributing resources; setting standards and measuring progress; anticipating and removing obstacles that impact performance; addressing performance gaps and implementing contingency plans accordingly; ensuring products and/or services meet customer requirements and expectations while aligning with organizational strategies; serving as a subject-matter expert and trusted source to executive leadership; and providing influence and consultation in the development of the larger organizational or business strategy.
- Oversees complex communication activities by ensuring team members provide support to internal and/or external stakeholders; managing and maintaining vendor relationships; reviewing and approving communication activities; defining and communicating the KP brand to ensure positive reputation and recognition; ensuring communications align with KP standards; and ensuring communication activities and performance metrics are documented and tracked.
- Directs and oversees the development of strategic communication plans by directing consultation with key clients and stakeholders to identify business objectives, key performance indicators, and communication requirements; analyzing, reviewing, and synthesizing data and information; ensuring input and resources are obtained to fulfill communication plan objectives; ensuring plans are aligned with the organizational strategy; directing project scope and schedules; creating and managing budgets and resources; identifying and leveraging appropriate audiences and channels; influencing key stakeholders and leadership on strategic direction; and ensuring strategic support on a variety of organizational initiatives.
- Oversees the implementation of communication efforts by consulting with stakeholders or vendors on change management and implementation strategies; assessing effectiveness of communications and making modifications as necessary; monitoring key performance indicators and ongoing effectiveness of communications; ensuring communication plans are implemented on time, on budget, and within agreed upon specifications; and resolving critical issues on a 24 hour/on-call basis as needed during the implementation process.
- Directs and oversees communications across multiple business functions by creating, reviewing, revising, and approving complex content for KP communications programs and projects; overseeing the production of communications materials; ensuring final communications align with KP communication plans; and ensuring content is consistent with the Kaiser Permanente brand and editorial guidelines in terms of tone, manner, and messaging.
- Directs complex projects or project components by identifying and managing stakeholder contacts; assembling teams based on project needs and team member strengths; developing, analyzing, and managing project plans; negotiating and managing project schedules and resource forecasts; and overseeing project financials and deliverables.
Minimum Qualifications:
- Minimum seven (7) years experience in Media Relations or Public Relations.
- Minimum four (4) years experience managing operational or project budgets.
- Minimum four (4) years supervisory experience.
- Bachelors degree in Communications, Journalism, English, Humanities, Business, Social Science, or related field and Minimum twelve (12) years experience in communications, writing, marketing, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.
Additional Requirements:
Preferred Qualifications:
- Five (5) years experience in social media content creation and measurement.
- Three (3) years experience in issues management.
- Professional experience in the development of digital or multi-media content.
- Professional experience in community management and the development of social media content.
- Experience working in an organization with union represented employees.
- Experience in health care or another heavily regulated industry (e.g., Banking).
- Experience in change leadership or communications support.
- Project management experience.
- Experience working in a matrixed organization.
- Masters degree in Communications, Journalism, English, Humanities, Business, Social Science, or related field.
Primary Location: California,Pasadena,Walnut Center - Regional Offices
Scheduled Weekly Hours: 40
Shift: Day
Workdays: Mon, Tue, Wed, Thu, Fri
Working Hours Start: 08:00 AM
Working Hours End: 05:00 PM
Job Schedule: Full-time
Job Type: Standard
Worker Location: Remote
Employee Status: Regular
Employee Group/Union Affiliation: NUE-SCAL-01|NUE|Non Union Employee
Job Level: Director/Senior Director
Specialty: Communication Professional
Department: Regional Offices - Pasadena - Rgnl PA-Media Relations - 0808
Pay Range: $216900 - $280610 / year
Kaiser Permanente strives to offer a market competitive total rewards package and is committed to pay equity and transparency. The posted pay range is based on possible base salaries for the role and does not reflect the full value of our total rewards package. Actual base pay determined at offer will be based on labor market data and a candidate's years of relevant work experience, education, certifications, skills, and geographic location.
Travel: Yes, 10 % of the Time
Remote: Work location is the remote workplace (from home) within KP authorized states.
Worker location must align with Kaiser Permanente's Authorized States policy.
At Kaiser Permanente, equity, inclusion and diversity are inextricably linked to our mission, and we aim to make it a part of everything we do. We know that having a diverse and inclusive workforce makes Kaiser Permanente a better place to receive health care, a more supportive partner in our communities we serve, and a more fulfilling place to work. Working at Kaiser Permanente means that you agree to and abide by our commitment to equity and our expectation that we all work together to create an inclusive work environment focused on a sense of belonging and wellbeing.
Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.
For jobs where work will be performed in unincorporated LA County, the employer provides the following statement in accordance with the Los Angeles County Fair Chance Ordinance. Criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
Consistently supports compliance and the Principles of Responsibility (Kaiser Permanente's Code of Conduct) by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state, and local laws and regulations, accreditation, and licensure requirements (where applicable), and Kaiser Permanente's policies and procedures.
Models and reinforces ethical behavior in self and others in accordance with the Principles of Responsibility, adheres to organizational policies and guidelines; supports compliance initiatives; maintains confidences; admits mistakes; conducts business with honesty, shows consistency in words and actions; follows through on commitments.
Job duties with at least occasional or possible access to: (1) patients, the general public, or other employees; (2) confidential protected health information and other confidential KP information (including employee, proprietary, financial or trade secret information); (3) KP property and assets, for example, electronic assets, medical instruments, or devices; (4) controlled substances regulated by federal law or potentially subject to diversion.
Submit Interest
Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.
For jobs where work will be performed in unincorporated LA County, the employer provides the following statement in accordance with the Los Angeles County Fair Chance Ordinance. Criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
