Lead, PR and Issues Management Media Relations

Description:
In addition to the responsibilities listed below, this position is responsible for creating public relations and media relations that promote and protect Kaiser Permanentes brand image and reputation. This position develops Public Relations and/or communication plans for major initiatives, identifies and develops opportunities for proactive outreach to traditional and digital news media, identifies and escalates issues that may lead to adverse media exposure, serves as a consultant in online reputation management situations, creates taking points, statements, and other responses to mitigate potential negative press, and develops and implements public relations communication plans in support of specific activities, events, services, projects, and initiatives.

This position is also responsible for establishing and maintaining relationships with news media representatives and other health care and community stakeholders, creating communication materials including press releases, messaging, and toolkits, implementing measures to determine effectiveness of communications programs, developing and delivering media training to subject matter experts and executives, and developing digital content for both internal and external channels. This position may work as part of a team with individuals assigned to geographic areas and/or specific areas of expertise and supervise other PR/communications staff or vendors for the purpose of implementing specific communications.

• Practices self-leadership and promotes learning in others by building relationships with cross-functional stakeholders; communicating information and providing advice to drive projects forward; influencing team members within assigned unit; listening and responding to, seeking, and addressing performance feedback; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership and mentoring junior team members; creating and executing plans to capitalize on strengths and develop weaknesses; and adapting to and learning from change, difficulties, and feedback.


• Conducts or oversees business-specific projects by applying deep expertise in subject area; promoting adherence to all procedures and policies; developing work plans to meet business priorities and deadlines; determining and carrying out processes and methodologies; coordinating and delegating resources to accomplish organizational goals; partnering internally and externally to make effective business decisions; solving complex problems; escalating issues or risks as appropriate; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and evaluating recommendations made by others.


• Leads the implementation of communication efforts by consulting with stakeholders on change management and implementation strategies; assessing effectiveness of communications and making modifications as necessary; monitoring key performance indicators and ongoing effectiveness of communications; ensuring communication plans are implemented on time, on budget, and within agreed upon specifications; and performing strategic issue management on a 24-hour/on-call basis as needed.


• Leads communication activities by providing support to internal and/or external stakeholders; managing and maintaining vendor relationships; defining and communicating the KP brand to ensure positive reputation and recognition; ensuring communications align with KP standards; and ensuring communication activities and performance metrics are documented and tracked.


• Leads communications by writing, editing, and producing complex content for KP communications programs and projects; proofreading and coordinating production of communications materials; ensuring final placement and distribution of materials; updating content on client-specific and internal/external channels; and ensuring content is consistent with the Kaiser Permanente brand and editorial guidelines in terms of tone, manner, and messaging.


• Leads the development of strategic communication plans by consulting with clients and stakeholders to identify business objectives, key performance indicators, and communication requirements; gathering and analyzing data and information; obtaining input and resources to fulfill communication plan objectives; ensuring plans are aligned with the organizational strategy; managing project schedules; providing input into budget; identifying and leveraging appropriate audiences and channels; influencing stakeholders on strategic direction, and providing strategic support on a variety of organizational initiatives.
  


• Manages complex projects or project components by coordinating stakeholder contacts; assembling team based on project needs and team member strengths; consulting in the development, analysis, and management of project plans; and coordinating project schedules and resource forecasts.