Marketing Master's Intern
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Location:
This role is scheduled to be flexible. Please be prepared to spend part of your time working remotely and part of your time working at the following address: 930 Marina Way S, Richmond, CA 94804
Department Description:Kaiser Permanente Optical Services meets the vision needs of KP members and non-members by delivering prescription and non-prescription eyewear and contact lenses. We operate 44 retail locations in our medical facilities throughout northern California. The Marketing team is based in Richmond, CA and drives product, visual merchandising, and marketing strategies for these 44 retail locations and kp2020.org.
Target Majors: Marketing;Business Administration;Healthcare Administration;Public Health;
Target Skills:
• Project management (manage multiple projects simultaneously, meet deadlines)
• Communication (excellent written and oral communication, able to deliver concise and compelling information that tells a story to different audiences. Skilled in PowerPoint, Excel and Adobe.)
• Detail oriented (proof reading and accuracy of materials, organization)
• Analysis (qualitative & quantitative, including market sizing, segmentation & targeting, and ROI)
• Proactive work style with strong initiative
Internship Project/s:
• Customer research, including understanding online and omni-channel buying behavior and surveying members
• Digital marketing initiatives, including email tactics and content creation
• Analytics including customer journey mapping and cost-benefit analysis
• Reviewing retail locations, including cataloging physical advertisement opportunities
• May include becoming familiar with and analyzing the eyeglass production process
This position provides analytical support to a project or department. Under the guidance of a Project Manager/ Director, responsible for collecting and researching data, performing analysis, providing recommendations and presenting results.
Essential Responsibilities:
- Responsible for contributing high level analytical support to a project or department requiring application of knowledge in marketing, information management, finance, management, economics or statistics. This position contributes to a full range of project components.
- Assigned to at least one project and expected to produce results and report out as a member of a project team. Organizes assigned project tasks, identifies and structures information collection activities, and sets time lines for completion of required tasks as directed.
- Develops tools to identify and to document best practices. Prepares various excel, word or PowerPoint reports, and works with access database software (or similar tool) to develop data extracts and management information reports. May be asked to produce graphic information using excel or PowerPoint or similar software.
- Contributes to development of management information and analysis conducted, provides recommendations and assists with preparation of formal presentations to communicate results to various management levels. Identifies alternative solutions to project issues. Contributes to development project plans to ensure timely deliverables and successful completion of project and demonstrates an understanding of various business intersections. Assists with identification and development of training information.
- Kaiser Permanente conducts compensation reviews of positions on a routine basis. At any time, Kaiser Permanente reserves the right to revaluate and change job descriptions, or to change such positions from salaried to hourly pay status. Such changes are generally implemented only after notice is given to affected employees.
- N/A
- Enrolled in or recent graduate of a MBA or other Masters level program with an accredited college or university.
- N/A
- Solid analytical skills, problem solving, project management and critical thinking.
- Strong project management skills.
- Excellent verbal and written communication skills.
- Ability to utilize at a working level Excel, Word, PowerPoint, and Access.
- Must be able to work in a Labor/ Management Partnership environment.
- Knowledge of SQL or SAS highly desirable.
Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status. Submit Interest
